ABOUT US
Vermont Business Lab brings business strategy, design, marketing, and technology together to help you move forward with a clear direction. Whether you’re launching something new or improving an established company, we help you identify what needs attention and build the tools to address it. That might mean defining your brand, creating a website that takes bookings, reaching the right audience, or organizing the customer inquiries already coming through your door.
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Every project starts with understanding your business.
UNDERSTAND
BUILD
REFINE
BUSINESS EXPERIENCE. BUILT INTO THE WORK.
Vermont Business Lab is led by Ryan Touchette, a Vermont business owner with hands-on experience in operations, sales, marketing, and website development. Running a business gives you a practical understanding of what matters: attracting customers, following through, managing your time, and making informed decisions about where to invest. That perspective shapes our work. We look at how your business operates, what your customers need, and where improvements could make a meaningful difference. Then we connect the strategy, design, and technology needed to move forward.
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Sports Business
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Trade Businesses
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Restaurant Businesses
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​Web Design + Development
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B2B Sales · $60K+ Contracts
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Local SEO Optimization
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Customer Support + Management
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New Business Start-Ups
BACKGROUND & EXPERIENCE
HOW WE OPERATE
We learn how your business operates, who you serve, and what you want to accomplish. Together, we identify priorities and establish a clear direction.
We turn that direction into practical tools—from branding and websites to marketing and customer management systems. Each piece supports a specific business need.
REFINE
We review how the work performs and identify opportunities to improve. That could mean simplifying a booking process, adjusting a campaign, or strengthening customer follow-up.
UNDERSTAND
BUILD
REFINE
GIVE GUESTS A REASON TO CHOOSE YOU.
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Your food, atmosphere, and service define your restaurant. We help communicate that experience before a guest walks through the door.
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We build websites that make your menu easy to explore and reservations easy to make. Our restaurant website services include one year of photo editing, helping you present your dishes and space with a consistent, professional look.
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We also develop direct reservation tools around your operation. By reviewing your existing costs and booking needs, we identify opportunities to reduce unnecessary fees and bring more reservations through your own website.
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Planning a refresh or renovation? Our menu design and interior concept mockups help you explore a cohesive look before making changes to your space.
RESTAURANTS
BRING YOUR IN-STORE EXPERIENCE ONLINE.
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Your store has a personality. The products you choose, the atmosphere you create, and the way you serve customers all give people a reason to shop with you.
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We start by visiting your space, learning your brand, and understanding what makes your business distinctive. Then we carry that identity into your website, graphics, and marketing.
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We can also take social media off your plate, creating content around your products, promotions, and the customers you want to reach.
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The goal is a recognizable presence that gives people a reason to visit—and keeps your business in mind when they’re ready to buy.
STOREFRONTS
PUT YOUR BEST WORK IN FRONT OF YOUR NEXT CUSTOMER.
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HVAC, construction, paving, landscaping—your reputation is built on the work you deliver. Your website should make that quality clear.
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We build around the services you want to grow, showcasing completed projects, explaining your capabilities, and making your service area easy to understand. Clear call buttons and focused estimate forms give potential customers a straightforward way to reach you.
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We can also connect those inquiries to customer management and follow-up tools, helping you keep track of opportunities while you’re out doing the work.
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Our focus is on building a stronger source of direct inquiries through your own business, giving you greater control over how you attract customers and turn conversations into jobs.
TRADES & SERVICE
MAKE IT EASIER TO FIND. EASIER TO BUY.
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Whether you manage your own inventory or work with dropshipping suppliers, your online store needs to make customers comfortable choosing you.
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We build ecommerce websites with search visibility and the buying experience in mind. That means clear product categories, useful descriptions, strong imagery, intuitive navigation, and a straightforward mobile checkout.
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We pay attention to the questions that can hold up a purchase: What am I getting? When will it arrive? What happens if I need to return it?
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From the first product view to the final checkout, we build around helping shoppers understand your offer and take the next step with confidence.
ECOMMERCE
SHOW UP WITH SOMETHING WORTH SEEING.
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Keeping your business visible takes planning, creativity, and time. We handle the work of turning what you do into content your customers have a reason to care about.
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We develop posts, write captions, design visuals, and organize publishing around your products, services, and business priorities. That could mean introducing a new offer, showcasing a completed project, answering a common question, or giving customers a closer look at your business.
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When paid promotion fits the plan, we build campaigns around a defined audience and objective. We review performance and refine the approach, with attention to the actions that matter to your business: visits, inquiries, bookings, and purchases.
SOCIAL MEDIA
