BUILD THE SKILLS.
WIN THE WORK.
You know your business. We help you get better at selling it. Through practical coaching and sales strategy, Vermont Business Lab helps you uncover new customers, pursue contracts, and build a more confident approach to winning business.
Sales Coaching
Work through real sales conversations, sharpen your pitch, and learn to handle objections. We help you ask better questions, communicate your value, and move the conversation toward a decision.
UNTAPPED CUSTOMER BASES
Who could be buying from you—and why aren’t they? We help identify overlooked customer groups, understand what’s keeping you from reaching them, and develop an approach that speaks to their needs.
CONTRACTS & COMMERCIAL ACCOUNTS
Learn how to identify potential accounts, reach decision-makers, and position your business for larger opportunities. We help you prepare your approach, strengthen proposals, and follow through throughout the buying process.
OFFERS THAT MAKE SENSE
Give customers a clear reason to choose you. We help refine how you package and present your services so buyers understand what they’re getting, why it matters, and what makes your business worth the investment.
OUTREACH & FOLLOW-UP
Know who to contact, what to say, and how to keep the conversation moving. Build a practical routine for prospecting and following up that fits your business and your customers.
A REPEATABLE SALES PROCESS
Turn what works into a process you can use again. Organize prospects, track conversations, and establish clear next steps so you spend less time guessing and more time pursuing the right opportunities.